Krasnodar, 11 July – Yug Times. Currently, female entrepreneurship is considered an important global trend and a growth driver for the share of small and micro businesses in national economies. Russia leads the world in the number of female managers: women are at the head 43% of Russian companies.
Our today’s interviewee, Olesia Moskovtseva, Head of the Committee for Development of Female Entrepreneurship of the Krasnodar regional branch of the Russian nongovernment organisation for small and midsize business OPORA, speaks about the peculiarities of feminine approach to business activity.
Q.: What are most peculiar female business activities in Krasnodar region?
A.: Mainly, it is services: education, services sector (hairdressing salons, cosmetology), catering industry (restaurants, cafes), sports (fitness clubs), optician’s shops, etc. Women also work in the spheres that may be considered unusual for them – furniture design and sales, or light industry. If a couple of years ago, committees for development of female entrepreneurship worked in six or eight regions [of Russia], this year representatives of 65 regional committees took part in the economic forum in St. Petersburg. In 2019, the national Committee has arranged over 300 activities in all regions where it works.
Q.: Do you consider individual services for female entrepreneurs a necessary activity?
A.: In my opinion, psychological support is what business ladies really need. We can often come across a situation when a woman has an idea, she shares it with her relatives but they do not understand her. In such case, what she needs is a strong motivating impetus. Our Committee supports women in pursuing their initial goal. Then we help them ‘pack’ and realise their ideas.
Q.: Is there any difference between the masculine and feminine approach to entrepreneurship?
A.: Women tend to be more cautious and deliberate when taking decisions. I would also mention such peculiar traits as attentiveness, stability, and balance.
Q.: How can a woman join your Committee and get its support?
A.: We are available by email or in social networks: @womanopora23.
Q.: You are a successful entrepreneur with seventeen years in business. You work with development of children’s entrepreneurial skills. Why should kids be taught business?
A.: Currently, many adults are trying to open their own business but they know nothing about the economy of their project, or taxes, or bookkeeping. This is why we decided to correct the situation at early age. We teach kids foundations of entrepreneurship, and train their ‘business streak’. They learn what budgeting means and how to manage their pocket money, what competent time management is, and how to set and achieve goals. Our students can be first-formers as well as school leavers.
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