Погода
30 Мая 2019
Foreigners

Two major retail chains begin to test home-delivery service

Two major retail chains begin to test home-delivery service

Krasnodar, 30 May – Yug Times. Market analysts forecast high consumer demand for Internet food purchases and believe that development of the online sales channel needs a serious rethink of the work of the retail market, primarily hypermarkets.

According to the annual report released by Magnit, Russia’s major retail chain, the company plans to launch a pilot home-delivery project in Krasnodar. Later, the demand is to be tested in the suburb of Moscow and St. Petersburg.

It is interesting to mention another food delivery testing, announced earlier jointly by Magnit and Russian Post. The plans were to open at least 2,000 retail outlets at post offices, where customers would be able to leave their orders and the postman would bring the goods home.

In February, another retail giant, Piaterochka retail chain (part of the X% Retail Group) launched testing of its home-delivery service together with an outsourcer – Dostavista.Market marketplace.

According to our own monitoring of the current situation, Perekrestok, O’KEY, and Lenta presently have an Internet shop of their own. The delivery service is being tested in Moscow, Moscow province and St. Petersburg. Products may also be ordered from all Auchan and Metro Cash & Carry stores. The Krasnodar-based Tabris accepts online orders for food and drinks, but the customers should go to a shop to collect their order.

The Yug Times’ analysis shows that the retailers as a rule work together with delivery services: Lenta cooperates with Instamart, and Metro Cash & Carry – with iGooods. It is possible that the companies work with more than just one partner.

Experts agree that online retail service currently is one of the most promising development trends for the sales. The online customer profile is diverse: from working youth to physically impaired people to families with many children.

At the moment, however, it would be too premature to argue about the cost efficiency of these projects. It is rather a fashion statement and the retailers’ feedback to the needs of some of their customers. The projects hardly yield any profit, but experts believe that the situation may change for the better very soon. A weak point of the service is that the buyers are feeling certain barriers preventing them from placing Internet food orders – like distrust of the quality of fresh and perishable goods.


Follow our news on Facebook

Читайте также:

Three-Day Intensive Course during Velvet Season
20 Сентября
Foreigners

Three-Day Intensive Course during Velvet Season

The Imeretinsky Hotel in Sochi will reportedly be hosting the Southern Russian Legal Forum.
Money to Strengthen Seashore
20 Сентября
Foreigners

Money to Strengthen Seashore

Anapa will receive 80 million roubles from the federal and regional budgets.
Tchaikovsky Cycle for New Concert Season
19 Сентября
Foreigners

Tchaikovsky Cycle for New Concert Season

The organisers have announced that this cycle consisting of six concerts.
Andrei Korobka: “Kuban Products Have Huge Potential for International Markets”
19 Сентября
Foreigners

Andrei Korobka: “Kuban Products Have Huge Potential for International Markets”

Andrei Korobka expounds the aims of the region’s agricultural complex.
Roadside Business to Work According to New Rules
18 Сентября
Foreigners

Roadside Business to Work According to New Rules

Some grounds will be Greenfield projects.
Roads, Streets Get Repaired in Framework of National Project
17 Сентября
Foreigners

Roads, Streets Get Repaired in Framework of National Project

In Krasnodar, 67 km of roads were repaired.
19:37 В Адыгее установлен рекорд РФ по изготовлению самого большого круга адыгейского сыра 19:19 В промышленной сфере Кубани реализуются 17 крупных инвестиционных проектов 17:41 В Красноармейском районе полицейские задержали 32-летнего мужчину за серию краж 17:15 На Кубани на 7% выросли объемы производства мясной продукции 16:30 Австралийский писатель Аллан Пиз приедет в Краснодар 16:02 Сотрудники УФСБ на Кубани закрыли подпольный игровой зал 15:59 На Кубани начальника почтамта обвинили в хищении более 800 тыс. рублей 15:18 Открытые бассейны в Краснодаре готовят к зиме 15:03 В Краснодаре на участке ул. Бородинской временно ограничили движение 14:52 ВТБ Лизинг поставит 70 вагонов «Почте России»
Обмен трафиком СМИ2