Krasnodar, 30 May – Yug Times. Market analysts forecast high consumer demand for Internet food purchases and believe that development of the online sales channel needs a serious rethink of the work of the retail market, primarily hypermarkets.
According to the annual report released by Magnit, Russia’s major retail chain, the company plans to launch a pilot home-delivery project in Krasnodar. Later, the demand is to be tested in the suburb of Moscow and St. Petersburg.
It is interesting to mention another food delivery testing, announced earlier jointly by Magnit and Russian Post. The plans were to open at least 2,000 retail outlets at post offices, where customers would be able to leave their orders and the postman would bring the goods home.
In February, another retail giant, Piaterochka retail chain (part of the X% Retail Group) launched testing of its home-delivery service together with an outsourcer – Dostavista.Market marketplace.
According to our own monitoring of the current situation, Perekrestok, O’KEY, and Lenta presently have an Internet shop of their own. The delivery service is being tested in Moscow, Moscow province and St. Petersburg. Products may also be ordered from all Auchan and Metro Cash & Carry stores. The Krasnodar-based Tabris accepts online orders for food and drinks, but the customers should go to a shop to collect their order.
The Yug Times’ analysis shows that the retailers as a rule work together with delivery services: Lenta cooperates with Instamart, and Metro Cash & Carry – with iGooods. It is possible that the companies work with more than just one partner.
Experts agree that online retail service currently is one of the most promising development trends for the sales. The online customer profile is diverse: from working youth to physically impaired people to families with many children.
At the moment, however, it would be too premature to argue about the cost efficiency of these projects. It is rather a fashion statement and the retailers’ feedback to the needs of some of their customers. The projects hardly yield any profit, but experts believe that the situation may change for the better very soon. A weak point of the service is that the buyers are feeling certain barriers preventing them from placing Internet food orders – like distrust of the quality of fresh and perishable goods.