Krasnodar, 20 September – Yug Times. Over 500 advertising and marketing specialists, business owners, executives of ad agencies and other professionals on Internet promotion of goods and services have reportedly taken part in the conference “Yandex in Krasnodar: Ad Technologies for Business” held in Krasnodar last week.
“Presently Internet is growing faster than other ad segments, so that more and more users are leaving for online,” Natalia Kovaleva, Yandex’s Small and Midsize Business Sales Director, announced. “At the same time, the advertisers are more and more thinking of ads efficiency and return of their investments.”
Another topic for discussion touched upon at the conference was the development trends of the local advertising market. In particular, the participants learnt that most inquiries about the Krasnodar real estate come from other regions, of which 10 to 15% fall on Moscow and St. Petersburg.
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