Krasnodar, 11 March. 16+ A business breakfast for business women organized by the Russian-English weekly publication Yug Times was held in Krasnodar.
The participants discussed how to manage impressions in business, what “fashion intelligence” means, how to be always a winner, develop an expert in yourself and many other topics.
Tatyana Vasilyeva, fashion designer, shared her tips on how to always stay on the edge of fashion - The most stunning women are ugly by nature. Because of this, they are always reaching for beauty, improving themselves. The culture of costume is in its purpose, which should always correspond to the environment in which a person works. The topic of the influence of clothes on personal success was revealed by Eduard Ayupov, CEO of the Indever brand men’s clothing store.
- I came into the world of fashion from the world of consulting. During my past career as a lawyer, I came across many examples of success achieved by using fashion intelligence. Once I got to a seminar on tax disputes in Moscow. With me were young guys who had graduated from Moscow universities a few years ago and were involved in tax disputes. We got into an informal conversation, and the lawyers told me that working with business people, whose activities involve wearing expensive suits and dressed in polo and jeans, they faced the problem of distrust from their clients. When these guys started dressing in a suit, the situation changed dramatically: deals began to be made, they were believed, their company was successful.
How to develop leadership and oratorical abilities on the basis of speech training, exercises, etudes, explained Tatiana Stolovaya, teacher of rhetoric and public speaking, conducting TV and other public events.
- When a person begins to speak, to communicate, he opens up to others fully. I always say to every speaker before public speaking: find the answer to the question why you came here. And this answer will form the specifi c purpose of the speech. - Tatyana Stolovaya affirms.
Natalia Kononova, owner of “Tasty Habits” network of bakeries-cookies and cheese dairies, a chain of restaurants with a unique concept “Bread da Vinci”, stressed the importance of not only healthy eating, but also eating for pleasure.
Once I managed to visit a cheese dairy in Italy where I was inspired by the process of making various cheeses and decided to learn this craft. After returning to Krasnodar, I opened my own cheese factory, which has been in existence for 5 years now. I like to experiment with additives, flavors of cheeses, color, aroma and texture of bread. What’s more, my bakeries have developed an artistic line of breads with paintings by Monet, Malevich, Kandinsky, Van Gogh. Later, I wanted to create a restaurant dedicated to the culture of eating bread. During the pandemic, when the restaurant had to close, I went to wineries where I met real professionals in this field. Talking to winemakers, I decided to go on another experiment and created bread on wine. All of the bread that is made in my bakeries is diet bread. But in fact, you can eat anything, you just need to know the measure and move more - says Natalia Kononova. Margarita Pashkova, psychologist and director of the Time for Change Center, believes that you can achieve your goals with the help of psychological games.
- In order for a person to understand how satisfied he or she is with certain areas of his or her life and what his or her main resources are aimed at, he or she needs to periodically fill out the so-called “wheel of balance. Everyone sometimes lacks rest, support from loved ones, or something else. A useful exercise would also be to draw up one’s personal annual goals. In doing so, a person needs to think about whether he or she really needs it. If there is an answer to the question “why do I need it?” then the question “how to achieve it?” disappears on its own,” explained the speaker.
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