Krasnodar, 29 March – Yug Times. Nikolai Pochinok, a biologist and ichthyologist from Kropotkin, was able to join his desire to comprehend nature with entrepreneurship. He developed a unique closed water supply device, whose application has significantly reduced the price of the production of sturgeon fishes and their caviar in his company – Akvadar LLC. Over a couple of years, a scientist has turned into a successful businessman. In his youth, Nikolai wanted to be a physician – but he did not manage to enter a medical school. So he became a student of the Biological Faculty of the Kuban State University – and he soon understood that his calling is studying of nature. As a sophomore, he began to work at a fish farm.
“I wanted to understand the problems of sturgeon breeding and to find best ways how to solve them,” he says.
Then he decided to do an experiment: he dug a little pond in his homestead land and stocked it up with baby-sterlet – and he got a good result a year later. Nikolai calculated the payback period for investment and decided that it would take him a year or two to repay breeding of sturgeon fishes for meat, and three years – for caviar.
Every morning, Nikolai inspects his fish farm. He says that all technologies are so well adjusted that it takes him only thirty minutes to do the job: what he really has to do is to check the water temperature and to feed the fish.
He confesses that he spends all money earned from black caviar to develop his business and perfect the technologies.
The most difficult task is not to breed the fish but to find the customers that would buy black caviar.
“A hundred grams of black sturgeon caviar cost 4,000 roubles at least, so not all can afford to buy it,” he says. “Usually, the peak of sales falls on the eve of New Year, when sandwiches with caviar become an indispensable attribute of people’s festive tables.”
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