Krasnodar, 22 March – Yug Times. Although a lot has to be done in the Krasnodar region to fully fulfil its agritourism potential, it has already become a leading Russian agitourist region. It works especially actively with village museums, farms and wineries.
Here are some examples. For about twenty years, Mikhail and Olga Skvortsov have been popularising traditional Kuban handicraft skills. For that purpose, they opened an ethnographic museum and later a blacksmith’s school for children in their native village of Mezmai. Both projects are free for the attendees. Another interesting project is called Chibiy Cidrerie. This unusual appellation means that this is a cider producing facility located in the village of Chibiy.
“The peak of the work with apples falls on September and October, when we invite our guests to take part in the harvesting, show them our facility, and introduce them to the cider-making technology,” cidrerie owner Aleksei Saltanov explains. It must be equally important for the business owners and for the regional authorities to promote suchlike projects, to inform the holidaymakers (17 million visited Kuban resorts last year) that a beach is by far not the only tourist destination in the Kuban region. If they manage to do it, the development of agritourism will get a new impetus which in its turn bring profit to the business owners and to the budget.
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