Погода
28 Февраля 2019
Foreigners

In the Paradigm of Event

Источник фото:  Елена Семенченко
Источник фото: Елена Семенченко

Krasnodar, 28 February – Yug Times. The National Congress Bureau (NCB) has presented its Rating of Event Potential of the Regions – 2018.

The Krasnodar region and Sochi have reportedly topped the rating.

The NCB has been founded with support of the Russian Government. Recently, the Bureau has made considerable steps to shape and strengthen Russia’s image as a competitive and promising platform for international activities.

The leading trio remained unchanged last year. The rating was topped by St. Petersburg that hosted the 85th Global UFI Congress that summoned more than 500 delegates from 50 countries. The second top place was given to Yekaterinburg. Despite the fact that the city will not be hosting EXPO-2025, its promotion campaign has exerted positive influence on the international event-holding image of Russia’s Urals capital and on its investment appeal.

Sochi became the third best national event-holder. The city is known to successfully combine its available congress and tourism facilities. Kazan came fourth, and Nizhny Novgorod rounded out the top five (and ousted Krasnodar from the fifth place).

“Government investments in the development of tourism will undoubtedly apply to such domain as event industry,” NCB Director Aleksei Kalachev was quoted as commenting on the results of the rating. “The development of special infrastructure, hotel complex and accessibility by transport that are the key factors for the congress sphere, provided the availability of the regional development program and well-weighed policy in the event industry will let certain regions strengthen their positions in the rating and improve their event-holding appeal. In this paradigm, the NCB is a guiding line – for it allows to identify strong and weak points of the regions.”


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