Krasnodar, 12 August. Boris Yunanov, founder and Director General of the Neometriya Construction Company, a major real estate development company in Krasnodar krai, explains which individual features can make a person a successful businessman, how important is charity for an entrepreneur, and why Krasnodar still needs ‘replanning.’
“Many successful businesspeople began from something very little. In due time, I left the prosecutor’s office for consulting and legal services. It happened that most of my clients were builders who did not understand how they should adapt to the changes of time. It was a period when the construction business had just come out of shadow and ‘black’ developers had left the market, but the remaining players did not understand quite well how they should behave lawfully. As time passed, I understood that my knowledge was giving me an opportunity to be an entrepreneur rather than merely a consultant. That was how the Neometriya was gradually born. Our first project was the Green Block residential neighbourhood which we successfully put into operation and sold out all flats there quite fast. Then all depended upon my and my team’s skills. Many of my initial colleagues continue to work with me, though there were situations when people had to leave the company being not able to develop as fast as the company did. I should say that it is normal in the business environment, and I keep on being in touch with these people. This was how – gradually, getting further education and gathering a strong team – we brought the Neometriya to a new level.”
Q.: How would you evaluate the new master plan of Krasnodar? What would you change in it and in the construction principles applied in the city on the whole?
A.: The present master plan disagrees with business and public interests. The document is full of prohibitions, which means it is not meant to improve the comfort of the city’s environment. It was simple to say ‘it is prohibited’ hiding behind the design of the historical centre of the city. What would have been more difficult was to draw a plan that would contain bold solutions, like renovation of outdated neighbourhoods at the cost of relocating its inhabitants and entire reconstruction, and make people vote for it. To say more precisely, it would have needed more effort. In my opinion, our city is lacking ambitious projects for its development. In no way am I proposing to destroy everything and erect high-rise towers on that place. But when we are planning to build a modern premium-class business centre, but the new master plan prohibits it – then such questions arise as: what is the logics in it, and what innovativeness does this document show?
Q.: How do you evaluate the investment climate in the Kuban region?
A.: Few nations have such investment potential as our region does. We can pursue any business here: there are all opportunities for tourism, agricultural, logistical and transportation companies.
Q.: What would you advise to young persons who plan to develop their own business?
A.: First, they must be assertive. Entrepreneurs sometimes face obstacles several times a day, and they should be able to remain loyal to their goal and keep on proceeding towards it.
Q.: What principles should necessarily be implanted to children?
A.: As for me, I have two principles: not to lie my kids, and be a good example for them.
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