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26 Февраля 2020
Foreigners

Konstantin Yefimov: “Top Managers Get Tired of Mass Market, Search for Exclusive Clothes

Источник фото: Игорь Чураков
Источник фото: Игорь Чураков

Krasnodar, 26 February – Yug Times. Our today’s interviewee is Konstantiv Yefimov, Director General of Indever, a known men’s tailor and footwear studio. 

Q.: What was the driver of your decision to open a tailor studio? Why did you choose this sphere? 

A.: It was my friend from Tyumen Aleksei Burlitsky’s idea to make men’s clothing. And all began by mere chance. At the performance of a Dutch marketing consultant it emerged that his interpreter had fallen ill, and Aleksei volunteered to replace him. After the event, the consultant invited Aleksei to have a dinner with him, where he told him about his son’s business – development of men’s tailoring technologies and designs for manufacturers. Aleksei got a burning desire to start tailoring affordable European-quality men’s suits in Russia. Over the past nine years, our company has expanded to ten Russian cities. Now Indever is a Russian men’s clothing and footwear brand with manufacturing facilities in Italy and Hong Kong. 

Q.: Your clientele are big business and officials, aren’t they? 

A.: Yes, we work for high-rank officials, entrepreneurs, top managers of big companies and corporations, and middle management. In 2019, we made more than 7,000 pieces. Of course, Moscow is our number one city – 40% of all orders come from there. Krasnodar’s share is not big, about 4%. 

Q.: Your suppliers are English and Italian companies. Why don’t you work with Russian manufacturers of clothing materials? 

A.: In Russia, there are no manufacturers of high-quality materials for classic men’s clothing; well, it’s a problem for the whole world. The problem is that there are certain technological peculiarities of production of wool and suit and jacket fabrics on the whole – so, several large Italian corporations deliver them everywhere. 

Q.: Is there lack of professional tailors in Russia? 

A.: In Soviet time, many people used to have their clothing made by tailors, because mass market was underdeveloped. In the 1990s, tailor’s trade ceased to be prestigious, and it nearly disappeared. Presently we are trying hard to find professional clothes fitters – and practically none of them is young. A suit is the most sophisticated element of tailor’s art. A good tailor, like a surgeon, works very accurately and precisely. This service cannot be multiplied. 

Q.: Are there some trends in the segment of men’s business suits? 

A.: The West is undergoing the trend of eco-friendliness. In Russia, this topic has not yet become an issue of primary importance. Our customers do not order fabrics from plant materials (cotton, flax, hemp, etc.) too often, but I think that we should bear in mind the peculiarities of our climate: we are a northern country. But I can say that there is a trend of going back to the 1930’s American style: wide stripes, bright checks in the texture; double-breasted and three-piece suits; in addition to the classic blue and gray tones, various hues of the green colour are beginning to prevail, etc.



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