Krasnodar, 14 February – Yug Times. Our today’s interviewee is Oleg Zharko, Danone Russia Corporate Affairs Director.

 Q.: You have always said that highly competent specialists make up an important constituent for favourable investment climate. Can you say that the deficiency of such personnel is decreasing, or does it still remain a severe problem in the labour market? 

A.: If a regional economy develops, the need of [competent] personnel grows. On the other hand, nowadays both applied and managerial knowledge is developing very fast, which means that even if someone is a highly qualified specialist today, they have to constantly stimulate their professional advancement to remain such tomorrow and the day after tomorrow. 

Q.: In your opinion, can the Business Schools opened at state universities with support of the Southern Regional Committee of the Association of European Businesses (SRC AEB) help resolve the personnel issues in the Kuban region? 

A.: The Business Schools opened with the SRC AEB support have for five years been working successfully at the Kuban State Agrarian University and the Kuban State Technological University. Last year, the Kuban State University and the Personnel Policy Administration of the regional administration also joined the program. 

Q.: What are the tasks set by the SRC AEB for this year? 

A.: The SRC will continue to resolve the following three basic tasks in the Kuban region. First, it is rendering assistance in development of comprehensive economic and investment cooperation between the AEB member companies and Krasnodar province to form favourable conditions for such cooperation and appealing investment climate. Secondly, we will focus on the issues of developing bilateral contacts between Russian and international businesses. Thirdly, our Committee will help tune up communication channels between the international companies – members of our Association. 

Q.: Recently, three special economic zones were defined in the region – namely, in Krymsk, Temriuk rayons and in the city of Novorossiysk. How would you assess the very idea and the choice of the territories? 

A.: Special economic zones are a commonly and rather widely used tool to stimulate the economic advancement of a country or its region. The success of implementation of suchlike projects will depend upon how competent and effective their management and how thoroughly wrought out their legislative basis will be. I believe that the decision to open these zones was an important and correct step towards stimulating the economic development of our region. As for the choice of the territories, it was done with due account for a number of factors – like their proximity to the existing and new Black Sea ports.


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