Krasnodar, 22 November – Yug Times. Our today’s interviewee is Valeri Dimoev, the founder of the children’s camp “Pearl of Russia,” investor and author of the Miracleon Resort project.
Q.: The new amendments to the Rights of the Child Act that became effective in October have significantly expanded the area of responsibility of directors of children’s camps. Will these novelties be an additional burden for you?
A.: What the state needs is to know how to correctly regulate children’s recreation, in particular, to determine the precise rules of the game. As it is now, any mini hotel may declare itself a children’s camp and begin working as that - which must not happen. Besides, clear classification of children’s facilities is needed - for instance, a children’s camp, a holiday hotel, a spa, etc. Now we can see an adult holiday hotel and a children’s camp located in the same campus, which is directly forbidden by the Sanitary Rules.
Q.: Are there any changes in preferences of the holidaymakers? Do any new services appear?
A.: Presently, the parents have changed their requirements to the quality and service in children’s camps. They do not want to send their child to old facilities that were opened in the Soviet time. The requirements in services have also changed. We understood that and back in 2013 we fully re-formatted the Pearl of Russia. In the near future, we plan to perform another upgrading of the premises and introduce new services. Today both kids and their parents need better accommodation and board. They have travelled abroad and seen the service there: smorgasbords, aquatic parks, swimming pools, etc.
Q.: What niche in the children’s recreation market remains vacant? What are the parents’ requirements?
A.: A number of parents want to stay together with their kids. Quite often, they would bring their kids to the Pearl of Russia and then announce that they would also like to spend their holiday here. On this background, we have decided to launch family packages. Next to the children’s camp, there are four and five-star hotels where such parents can stay. Or, they may wish to continue to stay together with their kids after a 14-day stay of the kids alone.
Q.: In your opinion, what should be done - including at the governmental level - to preserve such an important activity as children’s recreation?
A.: The situation in organisation of children’s recreation can be changed for the better by reintroducing the holiday for the land tax for children’s health resorts. Besides, contracts for ‘children’s recreation’ may be signed for two or more seasons rather than one. Such approach will help the resorts feel better, retain their personnel, reduce the money needed to cover the children’s recreation programs developed for the Black Sea coast, and enlarge the share of the intraregional children’s recreation.
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