Krasnodar, 8 November – Yug Times. The banks have started to pay more heed to the coming generation offering various solutions meant to teach the kids how to use bank cards, treasure money and spend it appropriately. In their turn, the parents react to these proposals by opening settlement accounts for their kids.
“Interest to children’s bank cards traditionally grows in August – September, due to the beginning of a school year. On the average, we open by 15% more such cards during that period,” Tatiana Nachinova, retail business director of Raiffeisenbank’s regional office explains.
Psychologists assert that financial culture must be instilled in children from the age of five. The process should begin with an explanation what money means, what things can be bought for it, and how to make a choice between desired purchases.
“At the age of six, the parents may start giving some little pocket money to their kids. It is better to use cash at the beginning to let the kid physically feel it and understand its worth. An a while, the parents may transfer to a bank card, explaining their kid that it is the same money, just virtual one. Each family should identify their own sum of expenses: for some it may be ten roubles a week, while for others it may be as many as 500. The parents may also explain their kid how to start treasuring up, say, for some toy,” Zhanna Domashchenko, Doc Brain clinic’s children’s psychologist, explains.
According to Raiffeisenbank’s study, children’s cards are mostly used by kids aged until 14; only 20% of such cards are used by senior teenagers. The analysis shows that boys and girls perform same number of transactions with bank cards, but the frequency of transactions depends on the age. The highest average bill was shown by kids aged under 14 – it amounted to 558 roubles. Among 14 to 17-year-old girls, the figure was 356 roubles. Their male peers would spend 387 roubles on the average.
Most of independent purchases done by kids aged six to seventeen fall on the fast-food category. From the age of nine, cinema appears, and from twelve – cafés.