Krasnodar, 24 October – Yug Times. In Krasnodar, 694 façades of sale outlets have reportedly been cleaned of advertising.
Based on the design code that is valid in the city since the beginning of the year, and the urban land improvement rules, executives of the city’s architecture and town-planning department have been developing mandatory technical specifications for each concrete building , in which they clearly define their recommendations on how to put the façades in order.
Altogether, 2,078 signboard design recommendations have been issued since the beginning of the year.
“By attempting to draw their potential consumers’ attention with plenty of signboards, the entrepreneurs achieve the opposite effect - they distract the consumers’ attention,” chief architect Natalia Mashtalir explained.
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