Krasnodar, 18 September – Yug Times. Forty one new multifunctional complexes of roadside service will reportedly appear in eighteen municipalities of Krasnodar province. Their layout has already been worked out by the regional Department for Consumer Sphere and Regulation of Alcohol Market. Some grounds will be Greenfield projects, while others will be built adjacent to petrol filling stations.
It was regional governor Veniamin Kondratiev who gave instructions to develop a map of roadside service. The initiative was dictated by a national trend. Its declared aim was making federal highways and major regional motor roads more attractive for the business community and more convenient for the consumers. Analysts believe that the multifunctional complexes will be formed by large oil companies, because midsize businesses would hardly have enough money for such big investments. What is more, these newly formed outlets may either become serious rivals for the existing hotel and public catering businesses, or they may simply swallow them up.
The idea of multifunctional zones supposes that the travellers would be able to tank up their cars, stay overnight, buy food products and dine within one location. In future, these complexes are also to accommodate agricultural fairs.
“The problem of roadside service is not only an economic issue; it is a problem of the region’s image. The tourists tend to evaluate our region from the viewpoint of the quality of our roads and roadside service: how well it is organised and cared-for; whether or not they have an opportunity to take a rest in comfortable conditions,” Mr. Kondratiev stressed. “The map of multifunctional complexes should be taken into consideration in the city and municipality development plans, and in land use and development regulations. Our common task is to get rid of chaotic roadside service and bring it to a single standard. Every municipality may have an architectural face of its own, but all must be convenient and have a contemporary look.”
Currently, there are more than 4,000 roadside service sites in Krasnodar province. Most of them were built before the enactment of national documents regulating road construction; they are located chaotically and often fail to meet motor tourists’ demands for high-quality service.
According to the regional Department for Consumer Sphere, multifunctional complexes will shortly appear at the cities of Krasnodar and Goriachy Kluch and in the following rayons: Abinsk, Belorechensk, Brukhovetsky, Gulkevichi, Korenovsk, Krasnoarmeisky, Krylovsky, Krymsk, Kushchevsky, Leningradsky, Slaviansk, Seversky, Tbilissky, Temriuk, Tikhoretsk and Shcherbinovsky.