Krasnodar, 28 June – Yug Times. In the Kuban region as well as in Russia on the whole, the main latest trend has been the change of preferences: former haunters of posh cafés and restaurants are switching to value eateries. Experts assert that fast-food and conventional cafeteria have of late been showing stable progress.
“Expensive restaurants are gradually fading away due to the necessity of saving on food and improvement of the service at bars, coffeeshops and alike,” Afanasi Fomin, a public catering expert, explains. “Quite a good assortment lets consumers choose the food quality and the prices close to their homes or workplaces.”
According to experts, in 2019 the biggest growth is forecast at the freshbar segment, selling freshly squeezed juices which have recently become popular in big cities and are only entering small towns.
Apart from fresh-bars, Fomin forecasts growing attendance of coffeeshops, delicatessen stores and pizzerias. However, if the popularity of coffeeshops and delis is going up, pizzerias are becoming less trendy, because pizza as a product can be found on the menu of any eatery and it can even be bought in a supermarket. This year’s trend, Mr. Fomin says, will be a slow growth of the number of visitors of canteens, cafés and restaurants, and even a negative trend in sushi-bars.
Vladilena Gredina, owner of the restaurant chain Stan, Dikanka and Borsht-berry, considers that Kuban cuisine is a competitive advantage of the local market. According to her, there exist a number of positions that are served only in our region: Kuban borsht, and national Circassian, Georgian, Abkhazian, etc. dishes.
“Coming from Moscow or St. Petersburg, people initially plan their food preferences,” Gredina explains. “They do not want to eat meals they can eat in their cities, so they grasp at an opportunity to eat something that is exotic for them.”
As for the profit margin at restaurants, in the past it would reach 300% but now it has become several times lower.
Today an average bill in cafés located at Krasnaya street in Krasnodar is about 1,000 roubles. At a less fancy place, you may pay 600 to 700 roubles; at a posher café you may pay 1,500 to 2,500 roubles. Besides, there are many eateries where a decent lunch may cost 150 to 350 roubles. At present, a bill over 2,500 roubles is a rare phenomenon in Krasnodar. But not in Sochi, where a 1,000-rouble bill is a standard. There are restaurants there where you will have to pay 3,000 to 5,000 roubles.
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