Krasnodar, 17 May – Yug Times. On May 26–29, St. Petersburg will play host to the Milk Olympiad. The Dairy Industry Association “Kubanmoloko” (Kuban Milk) has been invited to the event to deliver a report entitled “Pseudo-experts and anti-ratings: how to restore milk’s reputation and consumers’ trust.” Konstantin Sinetsky, general director of Kubanmoloko Association, shares the main ideas of his report.
“We can see that the consumers’ trust in dairy products has been lowering over the past few years, and as a result the consumption of milk products is falling down. Some ‘experts’ claim that adult persons should not drink milk because it lacks necessary enzymes. At the same time, they fail to inform of the proven benefit of fermented milk products for the health of adult consumers.
“According to Russian Ministry of Public Health, the desired annual per capita quantity of milk and dairy products is 325 kg.
“In fact, the figure is substantially lower: in 2017, it was only 150 kg. In Krasnodar region, according to the regional Ministry of Agriculture and Processing Industry, the per capita consumption was 225 kg. The demand continues to fall down, as does the milk consumption.
“It is obvious that all these pseudo-experts’ ratings, assessments and assertions about the quality of dairy products need a reaction from the industry. We must unite and work out positive practices.
Kubanmoloko Association plans to include the draft decision on this issue to the agenda of the 15th all-Russia scientific-practical conference “Customer trust to Russian-made milk products through unity and openness of the industry” to be held in September 2019 in Adler.”
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