Погода
08 Мая 2019
Foreigners

Volunteering as Business Promotion Tool

Volunteering as Business Promotion Tool

Krasnodar, 8 May – Yug Times. Last week, Krasnodar played host to the first Southern Russian conference dedicated to volunteering charity activities of big business companies.

The list of spokespersons included members of the National council on corporate volunteering, regional branch of the Russian Union of Industrialists and Entrepreneurs, and major international and national companies operating in Russia: Cargill, Danone, Nestlé, Claas, Philip Morris International in Russia, Coca Cola, Kuban Credit Bank, and others. The conference was attended by members of the volunteering centres operating under the auspices of local universities.

Opening the conference, Vadim Kovalev, first deputy executive director of the Managers’ Association, responsible secretary of the National council on corporate volunteering, noted that volunteering has ceased to be a domain of the noncommercial sector only – it has leapfrogged into politics, state sector and business. “For the business circle, corporate volunteering is an efficient management practice. The experience of the progressive companies proves that volunteering work is an important tool for substantial social changes and formation of stable relations with employees, partners, civil society, local communities and the government. Well thought-out and competently organised corporate volunteering programs open up one of the most successful and paying ways for business development. And it becomes a considerable advantage for the development and successful competition for talented people, customers and investors.


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