Погода
28 Марта 2019
Foreigners

Natalia Tovancheva: “Today Speech Becomes Personal Marker. Now It’s Language, Not Dress That Helps to Impress”

Источник фото: из личного архива Натальи Тованчевой
Источник фото: из личного архива Натальи Тованчевой

Krasnodar, 28 March – Yug Times. Television has long ago become an indispensable part of our modern life. It is omnipresent in our life – but its inner workings remain hidden off screen. Natalia Tovancheva, Director of the Kuban TV and Radio Broadcasting Company and author of three books, lift the shroud of secrecy surrounding the mechanics of TV business.

Q.: Is your area of responsibility – I mean, the TV company, big?

A.: Yes, it’s quite big – in Krasnodar and in Sochi we have two TV channels: Rossiya 1 and Rossiya 24, three radio stations – Radio Russia, Vesti FM and Mayak, and a website. Every channel has a style of its own.

Q.: It seems that news from the Kuban region are more often broadcasted nationwide that, say, from Tyumen or Kurgan –

A.: You are right. We closely cooperate with national channels as well as separate programs – News, Good Morning. Every day, I get a request from a federal channel to prepare some material for them.

Q.: Is it the Kuban region that generates news, or are the incoming requests a sign of professionalism of your team?

A.: Both. The Kuban region is a boiling information pot. But if we were working badly, our Moscow-based colleagues would be flying here themselves to shoot the news.

Q.: What does the modern TV look like? Is there any threat from Internet and, in particular, YouTube, where really full-fledged TV projects are appearing?

A.: One character of a famous Soviet film alleged that “in the future, there won’t be cinema or theatres – just television.” As we can see, theatre and cinema have survived. Electronic literature has not killed paper books – just the opposite, a renaissance interest has arisen to conventional paper. I think that customary television will for the time being remain alongside with bloggers and social networks.

Q.: You are a philologist by education. What can you say about mother tongue skills of our contemporaries?

A.: Presently, the significance of literacy is wrongfully underestimated. In the past, it was one’s dress that helped to impress – now it is how he or she speaks that will tell much about that person. A really bad thing occurs if you open your mouth but have nothing to say, or if you are tongue-tied.


Follow our news on Facebook

Читайте также:

New Buses to Appear in Krasnodar
19 Июля
Foreigners

New Buses to Appear in Krasnodar

Krasnodar’s fleet of buses will reportedly be gradually replaced with new vehicles.
Kuban Leads the Way in Electronic Payments
19 Июля
Foreigners

Kuban Leads the Way in Electronic Payments

The volume of cashless operations in the Southern Federal Districts have grown by 33%.
System 112 to Be Launched Throughout Kuban Region
18 Июля
Foreigners

System 112 to Be Launched Throughout Kuban Region

The regional budget has allocated additionally 168 million roubles for the ‘System-112’.
Magnit to Open Shops at Filling Stations
18 Июля
Foreigners

Magnit to Open Shops at Filling Stations

Magnit retail chain and Tatneft oil company have launched a joint project in Krasnodar province.
Mobile Service According to Customers’ Interests
17 Июля
Foreigners

Mobile Service According to Customers’ Interests

Three new mobile operators have appeared at the regional telecommunications market.
Konstantin Demidov: One of Theatre Director’s Main Tasks Is to Have His Voice Heard
16 Июля
Foreigners

Konstantin Demidov: One of Theatre Director’s Main Tasks Is to Have His Voice Heard

The long-awaited head director was at long last appointed for the Krasnodar Gorki Drama Theatre.
09:59 В полиции Кубани подвели итоги работы за шесть месяцев 2019 года 09:27 В Краснодаре оценили качество выполненных работ по ремонту дорог 20:04 В Динском районе двое местных жителей подозреваются в похищении 17-летней девушки 17:56 СК проводит проверку по сообщению о падении девочки в открытый люк в Краснодаре 17:41 В Краснодаре обсудили опыт развития российских и зарубежных агломераций 17:17 ВТБ запускает новую программу структурных облигаций 16:59 На Краснодарском ЮЗТС прошли приемку два станка для завода в Белгороде 16:24 Мурат Кумпилов: обманутых дольщиков в Адыгее быть не должно 16:15 На Кубани подросток и его знакомые напали на пожилую пару 15:22 В Сочи сотрудники УФСБ пресекли контрабанду оружия
Обмен трафиком СМИ2