Krasnodar, 22 March – Yug Times. Sergei Kosianikov was born in Piatigorsk, but soon after his birth his family moved to Rassvet village in the Krasnodar region. After secondary school, he studied at the Krasnodar Trade College. As an entrepreneur, he founded the Priboi (‘Breaking Wave’) Company - a producer of naturally fermented kvasses (traditional Russian drinks made from fermented rye bread) and soft drinks. These beverages are well-known throughout southern Russian regions.
“Of course, the technologies are advancing, and you must be able to catch up with them,” Kosianikov says. “Buyers need attention - therefore we must keep on perfecting ourselves. The industry has changed a lot [since the time I began my business]: new processing, pasteurization, filtration technologies have appeared.”
Sergei and his team organised three festival of Kuban kvass. This year won’t be an exception, he says. The scheduled date for the festival to be held in Starominskaya is May 25. Sergei has signed agreements with artists and main contractors - and applied for a new national record: he wants to make a 5,000-litre glass, fill it with kvass and give it to drink to 10,000 people.
Last year, the similar festival gathered about 30,000 guests. They enthusiastically made okroshka, Russian cold soup made of kvass, meat and vegetables: a kilometre-long table, food, all accessories and guidance of Dmitri Nazarov, Claude Monet’s chef from The Kitchen TV serial - all these factors helped the participants make four helpings of the traditional soup.
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