Krasnodar, 19 July – Yug Times. During the 2018 World Cup, the sales of kokoshniks (old Russian woman’s headdress, presently considered as a detail of the Russian national costume) have increased by four times.
The cost of the average cheque rose by 40% to 1,000 roubles, announced the press service of the Russian Railways’ fiscal data operator. According to them, about 80% of all kokoshniks sold in the region were sold in Sochi. The peak of the sales was on the days between the matches Russia vs. Spain and Russia vs. Croatia.
Nationwide, the number of purchases of this souvenir headdress in the cities that hosted the World Cup matches rose by 5 times, most of all in Moscow, St. Petersburg and Sochi. The prices also went up to reach 3,000 roubles, from 1,500 in June. The most popular souvenirs were red kokoshniks with stripes.
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