In the framework of the Russian Investment Forum, Sochi has played host to an industrial discussion panel entitled “Development strategy for resorts and tourism in the Krasnodar region: Area Management”. The Yug Times backed the event as an information partner.
In his speech, regional Minister for Resorts Khristofor Konstantinidi who moderated the discussion panel noted that currently the Kuban region is competing with large international players. “In my opinion, it is time to abandon the umbrella brand ‘Resorts of the Krasnodar region’ and start promoting values of each separate resort,” stressed Mr. Konstantinidi. According to him, tourism as a branch of the regional economy has of late been developing fast. Last year, Kuban received 15.8 million holidaymakers, or 4 million more than in 2015. The total amount of investments over the past five years was 168 billion rubles.
“Tourism is one of the region’s priority directions for the nearest years,” said Aleksei Krylovsky, whose company had developed the strategy of the region’s socio-economic development for the period until 2030. “We have merely begun. In the end of the last year, we organized the first strategic session, and we have several similar activities ahead. And we do know which direction to take.”
Aleksei Krylovsky also noted one of the possible growing points: last year, there were only 326,000 tourists from abroad coming to the Krasnodar region, which reportedly was evidence of the fact that the region’s tourist sector had not been able to skillfully promote its services. Because of the sanctions, Turkey and Egypt lost as many as 16 million tourists, but where did these people go? Thailand reportedly received 7 million (or 31%) more tourists than in 2015; Croatia – 3 million (25%) more; Dubai – 1.7 million (13%).
“We can’t speak of any strategy or tactics for resort development without investments in communication infrastructure: advertising, marketing and promotion,” said Vladislav Shulaev, Director Strategic Communications of a communications agency. To achieve some tangible growth, what is really needed is to resolve several systemic problems.
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