ЮГ Times. Pursuing the course of socialization of its employees and their involvement in the Company’s development is a key peculiarity of Bonduelle Kuban’s corporate policy.
The system of social responsibility practised by the Company is based on seven values. The main one is care of man; all others - trust, justice, honesty, aspiration for perfection, etc. - ensue from it. This is an approach that forms a nearly ideal moral climate which, together with state-of-the-art equipment and high professionalism of the employers, lets the Company manufacture tasty and popular products. Efficiency of this policy is provided by a high level of communications. Sergei Kovalev, Managing Director Bonduelle Kuban, explains how they achieve it.
“What we are trying to achieve is to make the level of human professional relations as close to the ideal as possible.
“This is the factor often referred to as the corporate spirit. It is quite hard, though possible, to assess its level. To do so, last year we ran a serious survey to define the quality of the moral climate in the Company. We hired an independent agency specializing in such activity to develop and carry out the survey. What we learnt was that our corporate moral climate was considerably higher than the average in Russia. Personal involvement in the process and professional satisfaction were proved to be at a very high level. At the same time, we learnt that there were activities which could - and should - be improved - first of all, in the sphere of personal communications, transfer of information and its comprehension. For it is really good if the top managers are making plans, but if their people can hardly understand what and why they are doing and where their company is moving - then even the best thought-of plans may not bring the desired fruit. On the other hand, if the communications work as they have to, you will for sure get the result you wish to get.
“So, to improve the state of affairs, we held lots of meetings to see how to behave. We had discussions at all levels, all departments and divisions. And we asked our employees to put forward their suggestions.
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