Our interviewee is Irina Veretennikova, HeadHunter’s South Macroregion Director.
“My area of responsibility embraces all southern Russian regions. It includes three Federal Districts – Southern, Central and North Caucasus, and the Republic of Crimea.
“The area is quite big and diverse, but Krasnodar has peculiarities of its own. From the viewpoint of labour market, Krasnodar’s specific features are proximity to sea and more dynamic economic development compared with that of its neighbours. “Analyzing the demand for different professions in different regions, we can see that on the one hand there is one vivid leader in vacancies – sales, while on the other hand the second and third places depend upon the region. For instance, the Rostov region actively develops production facilities, so they need more engineers there; working professions make the last of the top three. In Voronezh, the IT sector is growing fast – to an extent that may push out sales in near future. Why? Because Voronezh has a so-called IT-cluster formed. The top trio is complemented by the industrial sector which has recently ousted marketing.”
Q.: How can the situation in these regions be compared to that in the Krasnodar krai?
A.: We also have sales topping the list, as elsewhere. However their share of the total number of job vacancies amounts only to 27%, while in other region this figure reaches 30 or 40%. The construction sector stands on the second place, which is quite explainable: Krasnodar continues to be seen as one of the most attractive Russian cities to live in, especially for those relocating from other regions. The third top sector on the vacancies list is the hotel business.
Q.: Recently you were quoted as stating that Kuban is gradually getting out of the abyss of economic crisis. What made you judge so?
A.: Currently, the number of job vacancies has added 50% compared with the previous two crisis years, and reached the level of the pre-crisis 2013. This is a consequence of the convalescence of the economy. Business is beginning to grow; it needs new staff. The main factor, though, is the salary expectations. On the average, our applicants want around 32,000 rubles a month, which is more than an average employer wants to give – 30,000. That is, people do not want to be hired just to be hired any more.
Q.: What in your opinion is the reason for such a high demand in sales positions?
A.: It is the result of the structure of the Russian economy. Practically all companies have Sales Department, no matter where they may be working: processing industry, trade, transport, communications, FMCG or construction business – all need salesforce. Business has understood that well-qualified personnel may produce profit; so they are looking for them.
Q.: Taking into account deficiency of well-trained personnel, what are in your opinion the most promising sectors for advancement?
A.: I would distinguish the banking sector, which has suffered a lot from the crisis. Now the banks are recovering step by step. Many of them are opening either new call-centres or new directions of activities. So they are offering quite a lot of job vacancies.
Q.: What are the main trends of the current labour market?
A.: The fall of the birth-rate is really affecting the labour market. Specialists are lacking practically in all sectors of the national economy. The situation is aggravated by the imperfect educational system – many universities are producing half-educated specialists.
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