Krasnodar, 23 November – Yug Times. Patrikman Tailor’s Shop opened in Krasnodar two years ago. Since then, it has acquired loyal customers and introduced fashion for stylish and elegant suits in the city. This is the tailor’s of such celebrities as movie star Pavel Priluchny, singers Yegor Krid and Prokhor Chaliapin, and comedians Pavel Volia and Timur Batrutdinov.
Yelizaveta Pikhtovnikova, director of Patrikman’s branches in Krasnodar and Kazan, and franchise sales manager, is confident that the secret of her company’s success lies in its well-coordinated and close-knit team.
She admits that contemporary gentlemen prevail classic suits.
“It’s become fashionable,” she says. “Look for instance at professional mixed martial artist Conor McGregor: he chooses a classic three-piece suit with a waistcoat. Sometimes, men would call on with a photo of James Bond and ask us to choose the same suit for them. So we would take in the trousers and the jacket to make a precise replica of Bond’s attire.”
It is the shop in the show-room that is the real zest of Yelizaveta’s business. When a suit is has been chosen, it may immediately be taken in or out to ideally fit the customer’s figure.
Pikhotnikova believes that men more often wear classic suits in Krasnodar than in other regions - all because of the mild climate. When it is snowing in Moscow or St. Petersburg and all are wearing coats, townsfolk in Krasnodar continue to wear jackets.
“A classic suit can be chosen to match up any man,” she asserts.