Krasnodar, 24 July – Yug Times. Cooperation between commercial companies and FIFA is considered mutually valuable: thereby the international football federation secures its sources of subsistence, whereas the business sector gets a chance to position themselves as a trustworthy and efficient partner. During the recent FIFA World Cup, Alfa Bank benefited from such high status.
Igor Goncharov, Director Alfa Bank Network Development, Krasnodar.
“Wewere the first Russian bank to be addressed by FIFA with a proposal to look into such opportunity for cooperation. The idea of partnership was lively discussed at the meeting of the bank’s executive board; we weighed all pros and contras. Ultimately, the management took a decision to become a sponsor of the World Cup, because we understood that it was a great event that was for the first time going to be held in Russia. We may never see another time for such event to happen. And we did not miss the chance.
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