Krasnodar, 30 May – Yug Times. Last week, Sochi was hosting the Dairy Olympiad, a big international event that united about 300 players of the dairy market from 15 countries.
The Russian milk industry is undergoing difficult times. When explaining the reasons for that, the industry players used quite tough words.
“The conceptual system of the Customs Union’s regulations ‘On safety of milk and dairy products’ is an important inside enemy for the development of the milk industry in Russia,” stated Mikhail Mishchenko, Director of the Centre for Study of Dairy Market, discoursing on the clones created owing to chemical achievements. “This document operates with notions that make it possible to have certain products that shouldn’t be called dairy products referred to this class.”
Speaking about cheese, the experts stated the importance of distinguishing cheese from cheese-type product which as a matter of fact is a substitute product. A plain customer would hardly be able to tell the genuine product from its clone by appearance or taste – so the only way to do it is to read the list of ingredients on the pack. According to the GOST (State Standard), although a cheese-type product is made by cheese production technology, it is a milk-containing product but not a dairy product proper, for the required share of milk in it may be 20% only.
During the Cheese Forum, some radically biased experts were even proposing to totally ban sales of cheese-type products. However, most of them had a more adequate position. It is obvious that unless the people’s wages and pensions grow by times, nobody would dare to remove cheap cheese-type products from the shop shelves.
Konstantin Sinetsky, Director General of the Kuban Association of Diary Industry “Kubanmoloko”, stated that sales of natural products is currently the acutest issue of the industry.
“The Association changes its position with regard to milk-containing products and responsibly declares that these products should not be identified as milk products, for they are sheer counterfeit.”
He adduced figures that the professionals know but that may really horrify plain consumers. According to the Kuban Association of Diary Industry, 96% of the ‘milk-containing products’ available in the market do not have any milk at all.
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