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10 Апреля 2018
Foreigners

RunningFlorist

RunningFlorist

Krasnodar, 10 April – Yug Times. Every weekend in Krasnodar’s Krasnaya Street you may meet a young man handing round roses to young women. It’s not a misprint - he is really handing them round free of charge, asking for nothing in return but getting pleasure from ladies’ smiles and thus getting charged with positive energy for an entire week. The Yug Times has interviewed the flower enthusiast. It was by mere chance that Mikhail Bialy, an accountant by diploma, became a florist. He even owned five flower boutiques in his native Irkutsk - but then a crisis happened and rouble’s exchange rate started falling down which struck him hard (all flowers in Irkutsk came from abroad).

Mikhail is often told that florist is a female trade. “It’s a popular mistake,” says he. “About 25% of the participants of various [florist] competitions, European or world cups are men. That is, I can say that florist can be a profession for men.”

Mikhail has lived in Krasnodar since January. He has relocated for several reasons: first, he had been diagnosticated with ‘cold allergy’; second, a lot of his friends had by then moved to the south.

Since then, the florist had time to become a local celebrity and author of his own project.

“I feel bored if living without creativity,” says Mikhail. “Krasnodar has a unique spot - Krasnaya Street, part of which becomes a pedestrian zone on weekends. At once I thought that it was a place of force that may be used. That was how my Running Florist project was born. The idea was quite simple: I come to the city’s high street on weekends to present flowers to young women - for no particular reason, for nothing. The main aim is to present a million red roses, like a famous ditty goes.”

Mikhail bought his first flowers alone, but then, as soon as more people got to know about his initiative, sponsors appeared. Now he is supported by Yugagro company that gives him flowers to dispense free of charge.

Mikhail asserts that he has already handed round more than 6,000 flowers.

“The initial idea was to please other people,” explains Bialy. “Through hearsay, the news has spread in social networks. The #RunningFlorist hashtag is scoring popularity. There are more than 2,000 subscribers to my Instagram page.”


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